2 Retail Stocks to Consider Ahead of Holiday Season
This holiday season, the retail industry is set to thrive, driven by AI-powered personalization, BOPIS (Buy Online Pick Up In Store), social commerce adoption by Gen Z, and rising BNPL usage. Likewise, strategic holiday exclusive discounts and a surge in email marketing are key strategies retailers are using to stay competitive.
Therefore, ahead of this holiday season, investors might consider buying strong retail stocks such as Target Corporation (TGT) and The Kroger Co. (KR) to secure solid gains.
The 2024 holiday season is poised for robust e-commerce growth, fueled by potential interest rate cuts that could boost consumer confidence. Retailers are gearing up to attract shoppers with attractive discounts, driving both profitability and engagement. According to Statista, holiday retail sales are projected to reach $960 billion in 2024, presenting a prime opportunity for the retail industry to thrive.
Furthermore, with the expansion of supermarkets, hypermarkets, and online stores, the retail sector is set to continue growing. Tourist shopping and seasonal events for Thanksgiving and Christmas drive demand for food, gifts, and unique products, particularly through personalized experiences. As a result, the retail industry is expected to reach $47.24 trillion by 2029, growing at a 7.6% CAGR.
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